Get a website that works to the maximum of their potential is not easy task. There are countless aspects that must be taken into account to achieve, firstly a site with a correct code. This condition is essential to decrease the rates of rebounds (IE users to not open the site and why they aborted the connection in less than 30 seconds); both as to be able to be indexed properly by search engines bots. Since it is not known with certainty at what times we will be indexed, it would truly be a shame that when Yes we are, the site is not read properly. But, in addition to the correction of the code that is correct, that there are no broken links on the page, have a file correct robots.txt, etc., also need to perform a series of online promotion indispensable to have the traffic you need. Within these actions of promotion online, upload your site to the various search engines is also an obligation.
And as for the words key, we also are facing a crucial aspect of the site. The correct definition of our keywords will determine which and how many searches where the site will appear. The list of things to do is enormous. How to make sure that I will do everything and well? There are two possible paths at this time: we could go to an agency of promotion and web positioning, with attendant costs that this entails. Or, we can make an investment of only once in a program for Google that helps us to detach us from our competitors and earn a place within the universe of 234 million websites that exist. This program for Google includes each and every one of the relevant aspects that make the promotion of a Web site.
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